Autor
Czinkota, Michael R., 1951-
1
Dickson, Peter R.
1
Dunne, Patrick
1
Griffin, Abbie
1
Hoffman, K. Douglas
1
Hutt, Michael D., 1946-
1
Krishnan, Balaji C.
1
Lusch, Robert F., 1949-
1
Ronkainen, Ilkka A.
1
Rosenbloom, Bert
1
Sheth, Jagdish N., 1938-
Shimp, Terence A., 1944-
1
Siguaw, Judy A.
1
Simpson, Penny M.
1
Speh, Thomas W.
1
Urbany, Joel E.
1