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Aaker, David A., 1938-
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Aaker, David A., 1938-
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Title
1
Spanning silos : the new CMO imperative
by
Aaker
,
David
A
.,
1938
-
Year: 2008
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E-book
Book
2
Brand asset management : driving profitable growth through your brands
by
Davis, Scott M., 1964-
Year: 2002
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Book
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3
Brand leadership
by
Aaker
,
David
A
.,
1938
-
,
Joachimsthaler, Erich
Year: 2000
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Book
3
Topic
řízení značky
obchodní značky
2
marketing
1
marketingový management
1
obchodní jméno
1
produktový management
1
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Author
Aaker, David A., 1938-
Davis, Scott M., 1964-
1
Joachimsthaler, Erich
1
Language
English
Genre
monographs
2
textbooks
1
Region
Spojené státy americké
1
Sublibrary
F2-KMP (dříve F2-KMO)
1
KMG
1
Knihovna Žižkov depoz. 2
1
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