Strategic market management : global perspectives

Autor: Aaker, David A., 1938-, McLoughlin, Damien
Rok: 2010

Building strong brands

Autor: Aaker, David A., 1938-
Rok: 2010

Brand asset management : driving profitable growth through your brands

Autor: Davis, Scott M., 1964-
Rok: 2002

Strategic market management

Autor: Aaker, David A., 1938-
Rok: 2001

Brand leadership

Autor: Aaker, David A., 1938-, Joachimsthaler, Erich
Rok: 2000

Marketing research

Autor: Aaker, David A., 1938-, Day, George S., 1937-
Rok: 1990

Marketing research

Autor: Aaker, David A., 1938-, Day, George S., 1937-
Rok: 1990

Marketing research : private and public sector decisions

Autor: Aaker, David A., 1938-, Day, George S., 1937-
Rok: 1980