Brand building : budování obchodní značky

Autor: Aaker, David A., 1938-
Rok: 2003

Developing business strategies

Autor: Aaker, David A., 1938-
Rok: 2001

Brand leadership

Autor: Aaker, David A., 1938-, Joachimsthaler, Erich
Rok: 2000

Advertising management

Autor: Aaker, David A., 1938-, Batra, Rajeev, Myers, John G.
Rok: 1992

Strategic market management

Autor: Aaker, David A., 1938-
Rok: 1992

Marketing research

Autor: Aaker, David A., 1938-, Day, George S., 1937-
Rok: 1990

Developing business strategies

Autor: Aaker, David A., 1938-
Rok: 1988

Developing business strategies

Autor: Aaker, David A., 1938-
Rok: 1984

Marketing research

Autor: Aaker, David A., 1938-, Day, George S., 1937-
Rok: 1983

Marketing research : private and public sector decisions

Autor: Aaker, David A., 1938-, Day, George S., 1937-
Rok: 1980

Multivariate analysis in marketing : theory and application

Rok: 1971