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Anholt, Simon
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Anholt, Simon
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Competitive identity : the new brand management for nations, cities and regions
by
Anholt
,
Simon
Year: 2007
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2
Brand new justice : how branding places and products can help the developing world
by
Anholt
,
Simon
Year: 2005
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Book
2
Topic
marketing
2
národní identita
2
obchodní značky
2
product placement
2
regionální značky
2
řízení značky
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konkurence
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mezinárodní marketing
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Author
Anholt, Simon
2
Language
English
2
Genre
monographs
Region
rozvojové země
1
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KAM
2
F2-KMSD (dříve F2-SMSJM)
1
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