Marketing research : an applied approach

by Malhotra, Naresh K., 1949-, Nunan, Daniel, Birks, David F.
Year: 2017

Selling and sales management

by Jobber, David, 1947-, Lancaster, Geoff, 1938-
Year: 2015

Qualitative research in business & management

by Myers, Michael D. 1954- Qualitative research in business and management

Year: 2013

A very short, fairly interesting and reasonably cheap book about qualitative research

by Silverman, David, 1943-
Year: 2013

Business statistics : a first course

by Levine, David M., 1946-, Krehbiel, Timothy C., Berenson, Mark L.
Year: 2010

Strategic market management : global perspectives

by Aaker, David A., 1938-, McLoughlin, Damien
Year: 2010

Customer lifetime value : reshaping the way we manage to maximize profits

Year: 2010

Nová pravidla marketingu a PR : naučte se využívat vydávání zpráv, blogy, podcasty, virální marketing a online média pro přímé oslovení zákazníků

by Scott, David Meerman
Year: 2008

Spanning silos : the new CMO imperative

by Aaker, David A., 1938-
Year: 2008

Alignment - systémové vyladění organizace : jak využít balanced scorecard k vytváření synergií

by Kaplan, Robert S., 1940-, Norton, David P., 1941-
Year: 2006

Jak uspět při vyjednávání

by Oliver, David, 1951-
Year: 2005

Reklama a podpora prodeje

by Tellis, Gerard J., 1950-
Year: 2000

Ogilvy o reklamě

by Ogilvy, David, 1911-1999
Year: 1998

The long interview

by McCracken, Grant David, 1951-
Year: 1998