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Hesková, Marie, 1948-
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Hesková, Marie, 1948-
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Značka - fenomén spotřebitelské orientace
by
Hesková
,
Marie
,
1948
-
Year: 1997
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Thesis
1
Topic
marketingová komunikace
1
obchodní značky
ochranné známky
1
Author
Hesková, Marie, 1948-
Jihočeská univerzita (České Budějovice) (Jindřichův Hradec) Fakulta managementu
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Czech
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habilitation theses
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Knihovna Žižkov depoz. 1
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