Advances in luxury brand management

Year: 2017

The new strategic brand management : advanced insights and strategic thinking

by Kapferer, Jean-Noël
Year: 2012

The luxury strategy : break the rules of marketing to build luxury brands

by Kapferer, Jean-Noël, Bastien, Vincent
Year: 2012

The luxury strategy : break the rules of marketing to build luxury brands

by Kapferer, Jean-Noël, Bastien, Vincent
Year: 2009

The new strategy brand management : creating and sustaining brand equity long term

by Kapferer, Jean-Noël
Year: 2004

Marques sous licence : les acheter, les vendre, les gérer

by Warin, Gérard, Tubiana, Annie
Year: 2003

Les marques a l'épreuve de la pratique

by Kapferer, Jean-Noël
Year: 2002

Ce qui va changer les marques

by Kapferer, Jean-Noël
Year: 2002

Puissance de la télévision : estratégies de communication et influence des marques

by Courbet, Didier
Year: 1999

Strategic brand management : creating and sustaining brand equity long term

by Kapferer, Jean-Noël
Year: 1997

Le trade marketing : marques et enseignes : agir ensemble?

by Chinardet, Claude
Year: 1994

La sensibilité aux marques : marchés a marques

by Kapferer, Jean-Noël, Laurent, Gilles, 1947-
Year: 1992

Les marques, capital de l'entreprise

by Kapferer, Jean-Noël
Year: 1992