Blue ocean classics

Autor: Kim, W. Chan,, Mauborgne, Renée,
Rok: 2019

The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : the iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne.

Autor: Kim, W. Chan.
Rok: 2017

Blue ocean strategy with Harvard Business Review classic articles "Blue ocean leadership" and "Red ocean traps"

Autor: Kim, W. Chan,, Mauborgne, Renée,
Rok: 2017

Blue ocean strategy with Harvard Business Review classic article "Blue ocean leadership"

Autor: Kim, W. Chan,, Mauborgne, Renée,
Rok: 2017

Blue ocean strategy with Harvard Business Review classic article "Red ocean traps"

Autor: Kim, W. Chan,, Mauborgne, Renée,
Rok: 2017

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Autor: Kim, W. Chan,, Mauborgne, Renée, How to create uncontested market space and make the competition irrelevant

Rok: 2015