Repositioning : marketing in an era of competition, change, and crisis

Autor: Trout, Jack, Rivkin, Steve, 1947-
Rok: 2010

Odliš se, nebo zemři : jak si zajistit úspěch na trhu jedinečnosti své nabídky

Autor: Trout, Jack, Rivkin, Steve, 1947-
Rok: 2006

Differentiate or die : survival in our era of killer competition

Autor: Trout, Jack, Ritter, Martin, 1977-
Rok: 2000

Le marketing guerrier

Autor: Ries, Al, Trout, Jack
Rok: 1990

Bottom-up marketing

Autor: Ries, Al, Trout, Jack
Rok: 1989