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Wedel, Michel, 1957-
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Wedel, Michel, 1957-
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1
Eye tracking for visual marketing
by
Wedel
,
Michel
,
1957
-
,
Pieters, Rik G. M., 1955-
Year: 2008
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2
Market segmentation : conceptual and methodological foundations
by
Wedel
,
Michel
,
1957
-
,
Kamakura, Wagner A. 1950-
Year: 2001
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2
Topic
neuromarketing
1
reklama a propagace
1
segmentace trhu
1
shluková analýza
1
sledování pohybu očí
1
statistické metody
1
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vizuální vnímání
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Author
Wedel, Michel, 1957-
Kamakura, Wagner A. 1950-
1
Pieters, Rik G. M., 1955-
1
Language
English
Genre
studies
2
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J. Hradec KEM
1
Studovna Žižkov
1
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