Marketing briefs : a revision and study guide

Autor: Dibb, Sally, 1963-, Simkin, Lyndon
Rok: 2001

Cybermarketing : how to use the Internet to market your goods and services

Autor: Bickerton, Pauline, Pardesi, Upkar, Bickerton, Matthew
Rok: 2000

Cyberstrategy : business strategy for extranets, intranets and the internet

Autor: Bickerton, Pauline, Simpson-Holley, Kate, Bickerton, Matthew
Rok: 1998

Understanding customers

Autor: Rice, Chris
Rok: 1997

International marketing communications

Autor: Griffin, Tom
Rok: 1993

The Practice of advertising

Rok: 1990