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Badoc, Michel
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Badoc, Michel
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The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain
by
Bayle-Tourtoulou, Anne-Sophie
,
Badoc
,
Michel
Year: 2020
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Book
Topic
cílený marketing
1
neuromarketing
1
psychologie reklamy
1
spotřebitelské chování
1
řízení značky
1
Author
Badoc, Michel
1
Bayle-Tourtoulou, Anne-Sophie
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English
1
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collective monographs
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KMG
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