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Kumar, V., 1957-
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Kumar, V., 1957-
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Handbook of research on customer equity in marketing
Research on customer equity in marketing
Year: 2015
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Book
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Topic
cílený marketing
marketingový výzkum
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strategický management
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řízení vztahů se zákazníky
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Kumar, V., 1957-
1
Shah, Denish
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English
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collective monographs
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KIT
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