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Aaker, David A., 1938-
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Aaker, David A., 1938-
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Title
1
Building strong brands
by
Aaker
,
David
A
.,
1938
-
Year: 2010
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2
Brand building : budování obchodní značky
by
Aaker
,
David
A
.,
1938
-
Year: 2003
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3
Brand asset management : driving profitable growth through your brands
by
Davis, Scott M., 1964-
Year: 2002
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Book
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4
Brand leadership
by
Aaker
,
David
A
.,
1938
-
,
Joachimsthaler, Erich
Year: 2000
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Book
4
Topic
obchodní značky
řízení značky
2
identita organizace
1
management
1
marketing
1
obchodní jméno
1
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produktový management
1
reklama a propagace
1
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Author
Aaker, David A., 1938-
4
Davis, Scott M., 1964-
1
Joachimsthaler, Erich
1
Jungmann, Vilém
1
Language
English
3
Czech
1
Genre
monographs
3
handbooks and manuals
1
Region
Spojené státy americké
1
Sublibrary
Knihovna FM JH studovna I
2
Knihovna Žižkov depoz. 2
2
F2-KMP (dříve F2-KMO)
1
Knihovna FM JH volný výběr
1
Studovna JM
1
Studovna Žižkov
1
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