The "84/14/2" rule revisited : what drives choice, incidence and quantity elasticities? - Bell, David R.; Padmanabhan, V.; Chang, Jeongwen; INSEAD (Fontainebleau) The European Institute of Business Administration (Fontainebleau, France : INSEAD, 1997)
Keywords: marketing; cenová konkurence; cenová pružnost; pružnost poptávky; výrobková politika; studie; marketing; studies