Malaviya, Prashant. Ad repetition effects: the influence of amount and type of elaboration. Fontainebleau: INSEAD, 2000. 54 s. INSEAD working paper series; 2000/17/MKT.
Citace podle APAMalaviya, P. (2000). Ad repetition effects: The influence of amount and type of elaboration. Fontainebleau: INSEAD.
Styl ChicagoMalaviya, Prashant. Ad Repetition Effects: The Influence of Amount and Type of Elaboration. Fontainebleau: INSEAD, 2000.
Citace podle MLAMalaviya, Prashant. Ad Repetition Effects: The Influence of Amount and Type of Elaboration. Fontainebleau: INSEAD, 2000.
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