Citace podle ČSN ISO 690

Bergkvist, Lars. Advertising effectiveness measurement: intermediate constructs and measures. Stockholm, 2000. Stockholm School of Economics.

Citace podle APA

Bergkvist, L. (2000). Advertising effectiveness measurement: Intermediate constructs and measures. Stockholm: Stockholm School of Economics.

Styl Chicago

Bergkvist, Lars. Advertising Effectiveness Measurement: Intermediate Constructs and Measures. Stockholm: Stockholm School of Economics, 2000.

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Bergkvist, Lars. Advertising Effectiveness Measurement: Intermediate Constructs and Measures. Stockholm: Stockholm School of Economics, 2000.

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