01520nam a22003857a 4500 000000951 CZ-PrVSE 20160406224723.0 000606s2000 sw ||||| eng | 91-7258-531-5 (brož.) ABA006 cze ABA006 ABA006 659.11 659.113 659.1 659.1BER Bergkvist, Lars aut Advertising effectiveness measurement : intermediate constructs and measures / Lars Bergkvist Stockholm : Stockholm School of Economics, 2000 245 s. : il. Disertace (doktorská)—Stockholm School of Economics, Stockholm, 2000 Obsahuje bibliografii reklama a propagace ph116035 czenas reklamní kampaně ph229516 czenas reklamní média ph125094 czenas disertace fd132024 czenas advertising eczenas advertising campaigns eczenas advertising media eczenas dissertations eczenas Handelshögskolan i Stockholm. Ekonomiska forskningsinstitutet vse2005288440 006969658 PDPZ2 F180410 3142115159 20030807 659.1BER 81 UEP01 BOOK Knihovna Žižkov depoz. 2 na 1 měsíc UEP01 20050616 PDPZ2 F180410a 3142115386 20030807 659.1BER 81 UEP01 BOOK Knihovna Žižkov depoz. 2 na 1 měsíc UEP01 20030918