Newman, Joseph W., ed. a Boyd, Harper W., ed. Advertising management: selected readings. Homewood: Richard D. Irwin, 1965. xi, 569 s.
Citace podle APAedited by Harper W. Boyd, J. W. N., Newman, J. W., & Boyd, H. W. (1965). Advertising management: Selected readings. Homewood: Richard D. Irwin.
Styl Chicagoedited by Harper W. Boyd, Joseph W. Newman, Joseph W. Newman, and Harper W. Boyd. Advertising Management: Selected Readings. Homewood: Richard D. Irwin, 1965.
Citace podle MLAedited by Harper W. Boyd, Joseph W. Newman, Joseph W. Newman, and Harper W. Boyd. Advertising Management: Selected Readings. Homewood: Richard D. Irwin, 1965.
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