Citace podle ČSN ISO 690

McCarthy, E. Jerome a Perreault, William D. Applications in basic marketing: clippings from the popular business press. Burr Ridge [etc.]: Irwin, 1995. ix, 226 s. ISBN 0-256-16644-7.

Citace podle APA

McCarthy, E. J. 1. (1995). Applications in basic marketing: Clippings from the popular business press. Burr Ridge [etc.]: Irwin.

Styl Chicago

McCarthy, E. Jerome 1928-. Applications in Basic Marketing: Clippings From the Popular Business Press. Burr Ridge [etc.]: Irwin, 1995.

Citace podle MLA

McCarthy, E. Jerome 1928-. Applications in Basic Marketing: Clippings From the Popular Business Press. Burr Ridge [etc.]: Irwin, 1995.

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