Institute of Management Sciences. College on Marketing, Davis, Harry L., ed. a Silk, Alvin J., ed. Behavioral and management science in marketing. New York: John Wiley & Sons, ©1978. v, 273 s. A Ronald Press publication.
Davis, H. L., & Silk, A. J. (1978). Behavioral and management science in marketing. New York: John Wiley & Sons.
Styl ChicagoDavis, Harry L., and Alvin J. Silk. Behavioral and Management Science in Marketing. New York: John Wiley & Sons, 1978.
Citace podle MLADavis, Harry L., and Alvin J. Silk. Behavioral and Management Science in Marketing. New York: John Wiley & Sons, 1978.
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