Behavioral and management science in marketing - Institute of Management Sciences. College on Marketing; Davis, Harry L.; Silk, Alvin J.; Symposium on Behavioral and Management Science in Marketing (1969 : Chicago) (New York : John Wiley & Sons, 1978)
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Keywords: marketingová komunikace; reklama a propagace; behaviorální vědy; manažerská věda; učebnice; communication in marketing; advertising; textbooks