01505nam a22004337a 4500 000004629 CZ-PrVSE 20021011000000.0 021009s1978 xxu ||||| eng | 0-471-07179-X (váz.) ABA006 cze ABA006 ABA006 eng xxu 65.01 659.1 339.138 339.1DAV Institute of Management Sciences. College on Marketing Behavioral and management science in marketing / edited by Harry L. Davis, Alvin J. Silk New York : John Wiley & Sons, c1978 v, 273 s. : il. A Ronald Press publication Obsahuje bibliografii a rejstřík marketingová komunikace ph115228 czenas reklama a propagace ph116035 czenas behaviorální vědy manažerská věda učebnice fd133770 czenas communication in marketing eczenas advertising eczenas textbooks eczenas Davis, Harry L. edt Silk, Alvin J. edt Symposium on Behavioral and Management Science in Marketing (1969 : Chicago) Ronald Press publication 001154737 PDPZ2 F144904 3142157476 20030807 339.1DAV 81 UEP01 BOOK Knihovna Žižkov depoz. 2 na 1 měsíc UEP01 20030918