Chandon, Pierre, Laurent, Gilles a Wansink, Brian. A benefit congruency framework of sales promotion effectiveness. Fontainebleau: INSEAD, 2000. 46 s. INSEAD working paper series.
Citace podle APAChandon, P. (2000). A benefit congruency framework of sales promotion effectiveness. Fontainebleau: INSEAD.
Styl ChicagoChandon, Pierre. A Benefit Congruency Framework of Sales Promotion Effectiveness. Fontainebleau: INSEAD, 2000.
Citace podle MLAChandon, Pierre. A Benefit Congruency Framework of Sales Promotion Effectiveness. Fontainebleau: INSEAD, 2000.
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