Capturing the effect of technology improvements on product positioning and introduction sequence decision-making - Bhattacharya, Shantanu H.; Krishnan, Vish V.; Mahajan, Vijay; INSEAD (Fontainebleau) The European Institute of Business Administration (Fontainebleau : INSEAD, 1998)
Lit.
Keywords: INSEAD; marketingová strategie; studie; studies