Cybermarketing : how to use the Internet to market your goods and services - Bickerton, Pauline; Pardesi, Upkar; Bickerton, Matthew; Chartered Institute of Marketing (Oxford : Butterworth-Heinemann, 2000)
Obsahuje bibliografii a rejstřík
Reprint: 2001
Keywords: internetový marketing; reklama a propagace; příručky; Internet marketing; advertising; handbooks and manuals