01433nam a22003977a 4500 000009902 CZ-PrVSE 20020103000000.0 020103s2000 xxk ||||| eng | 0-7506-4704-3 (brož.) ABA006 cze ABA006 ABA006 eng xxk 659.2 339.138:004.738.5 339.1BIC Bickerton, Pauline aut Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton and Upkar Pardesi ; published in association with the Chartered Institute of Marketing 2nd ed. Oxford : Butterworth-Heinemann, 2000 xvi, 355 s. : il. Obsahuje bibliografii a rejstřík Reprint: 2001 internetový marketing ph137251 czenas reklama a propagace ph116035 czenas příručky fd133209 czenas Internet marketing eczenas advertising eczenas handbooks and manuals eczenas Pardesi, Upkar aut Bickerton, Matthew aut Chartered Institute of Marketing PNGMM PKMO F184362 3142144484 20030807 339.1BIC 83 UEP01 BOOK F2-KMP (dříve F2-KMO) na dislokovaném UEP01 20030918