01032nam a22003257a 4500 000012017 CZ-PrVSE 20001129000000.0 001129s1984 xxu ||||| eng | 0-471-87179-6 (váz.) ABA006 cze ABA006 ABA006 eng xxu 339.138 339.1 339.1AAK Aaker, David A., 1938- mzk2003180829 aut Developing business strategies / David A. Aaker New York : John Wiley, 1984 xvi, 391 s. : il. Wiley series on marketing management Obsahuje rejstřík marketingová strategie studie fd133597 czenas studies eczenas Wiley series on marketing management PNGMM PDPZ2 F153764 PC=6492/84 3142124466 20030807 339.1AAK 81 UEP01 BOOK Knihovna Žižkov depoz. 2 na 1 měsíc UEP01 20030918