Schmitt, Bernd. Experiential marketing: how to get customers to sense, feel, think, act, and relate to your company and brands. New York: The Free Press, 1999. xix, 280 s.
Schmitt, B. (1999). Experiential marketing: How to get customers to sense, feel, think, act, and relate to your company and brands. New York: The Free Press.
Styl ChicagoSchmitt, Bernd. Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. New York: The Free Press, 1999.
Citace podle MLASchmitt, Bernd. Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. New York: The Free Press, 1999.
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