Global diffusion of technological innovations : a couple-hazard approach - Dekimpe, Marnik G.; Sarvary, M. (Miklos), 1965-; Parker, Philip M., 1960-; Insead (Fontainebleau : INSEAD, 1998)
Revised version of 97/50/MKT
Lit.
Keywords: inovace; INSEAD; globalizace technologie; osvojení technologie; studie; innovations; studies