Bearden, William O. a Netemeyer, Richard G. Handbook of marketing scales: multi-item measures for marketing and consumer behavior research. 2nd ed. Thousand Oaks: Sage, ©1999. xiv, 537 s.
Bearden, W. O. (1999). Handbook of marketing scales: Multi-item measures for marketing and consumer behavior research (2nd ed.). Thousand Oaks: Sage.
Styl ChicagoBearden, William O. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. Thousand Oaks: Sage, 1999.
Citace podle MLABearden, William O. Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior Research. 2nd ed. Thousand Oaks: Sage, 1999.
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