Dawar, Niraj a Pillutla, Madan M. Impact of product-harm crises on brand equity: threat of opportunity?. Fontainebleau: INSEAD, 1997. 36 s. INSEAD working paper series.
Citace podle APADawar, N. (1997). Impact of product-harm crises on brand equity: Threat of opportunity? Fontainebleau: INSEAD.
Styl ChicagoDawar, Niraj. Impact of Product-harm Crises On Brand Equity: Threat of Opportunity? Fontainebleau: INSEAD, 1997.
Citace podle MLADawar, Niraj. Impact of Product-harm Crises On Brand Equity: Threat of Opportunity? Fontainebleau: INSEAD, 1997.
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