01473nam a22004577a 4500 000026385 CZ-PrVSE 20000626000000.0 000623s2000 fr ||||| eng | (Brož.) ABA006 cze ABA006 ABA006 eng fr 330.16 339.13.017 339.138 339.186 366.1 316.628 INS339.1 Malaviya, Prashant aut The influence of choice justification and stimulus meaningfulness on the attraction effect : an information-processing perspective / by P. Malaviya and K. Sivakumar Fontainebleau : INSEAD, 2000 20 s. : il. INSEAD working paper series ; 2000/16/MKT Obsahuje bibliografii marketing ph115227 czenas spotřebitelské chování ph125966 czenas kupní rozhodování stimulace studie fd133597 czenas marketing eczenas consumer behavior eczenas studies eczenas Sivakumar, K. aut Insead vse2005288450 INSEAD working paper series PNGMM PDPZ0 E37811 3142116167 20030807 INS339.1 81 UEP01 BOOK Knihovna Žižkov depoz. 0 na 1 měsíc UEP01 20030918