Innovators in electronic markets : suppliers or middlemen - Iyer, Ganesh; Soberman, David A.; INSEAD (Fontainebleau) The European Institute of Business Administration (Fontainebleau : INSEAD, 1999)
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Keywords: elektronický průmysl; elektronika; internetový marketing; INSEAD; marketingová strategie; studie; electronic industries; electronics; Internet marketing; studies