Citace podle ČSN ISO 690

Bateson, John E. G. Managing services marketing: text and readings. 2nd ed. Fort Worth: Dryden, 1992. xiv, 594 s. The Dryden press series in marketing. ISBN 0-03-054164-6.

Citace podle APA

Bateson, J. E. G. (1992). Managing services marketing: Text and readings (2nd ed.). Fort Worth ; Philadelphia ; San Diego: Dryden : Harcourt Brace Jovanovich.

Styl Chicago

Bateson, John E. G. Managing Services Marketing: Text and Readings. 2nd ed. Fort Worth ; Philadelphia ; San Diego: Dryden : Harcourt Brace Jovanovich, 1992.

Citace podle MLA

Bateson, John E. G. Managing Services Marketing: Text and Readings. 2nd ed. Fort Worth ; Philadelphia ; San Diego: Dryden : Harcourt Brace Jovanovich, 1992.

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