Citace podle ČSN ISO 690

Wedel, Michel a Kamakura, Wagner A. Market segmentation: conceptual and methodological foundations. 2nd ed. Boston: Kluwer Academic Publishers, ©2001. xxii, 382 s. International series in quantitative marketing. ISBN 0-7923-8635-3.

Citace podle APA

Wedel, M. (2001). Market segmentation: Conceptual and methodological foundations (2nd ed.). Boston: Kluwer Academic Publishers.

Styl Chicago

Wedel, Michel. Market Segmentation: Conceptual and Methodological Foundations. 2nd ed. Boston: Kluwer Academic Publishers, 2001.

Citace podle MLA

Wedel, Michel. Market Segmentation: Conceptual and Methodological Foundations. 2nd ed. Boston: Kluwer Academic Publishers, 2001.

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