Wedel, Michel a Kamakura, Wagner A. Market segmentation: conceptual and methodological foundations. 2nd ed. Boston: Kluwer Academic Publishers, ©2001. xxii, 382 s. International series in quantitative marketing.
Wedel, M. (2001). Market segmentation: Conceptual and methodological foundations (2nd ed.). Boston: Kluwer Academic Publishers.
Styl ChicagoWedel, Michel. Market Segmentation: Conceptual and Methodological Foundations. 2nd ed. Boston: Kluwer Academic Publishers, 2001.
Citace podle MLAWedel, Michel. Market Segmentation: Conceptual and Methodological Foundations. 2nd ed. Boston: Kluwer Academic Publishers, 2001.
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