Market segmentation and product line design in remanufacturing - Ferrer, Geraldo; INSEAD (Fontainebleau) Centre for the Management of Environmental Resources (Fontainebleau : INSEAD, 1996)
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Keywords: konkurenceschopnost; marketingový výzkum; segmentace trhu; marketingová analýza; recyklované výrobky; studie; competitiveness; marketing research; market segmentation; studies