Citace podle ČSN ISO 690

Schmitt, Bernd a Simonson, Alex. Marketing aesthetics: the strategic management of brands, identity and image. New York: The Free Press, 1997. xv, 345 s. ISBN 0-684-82655-0.

Citace podle APA

Schmitt, B., & Peters, T. (1997). Marketing aesthetics: The strategic management of brands, identity and image. New York: The Free Press.

Styl Chicago

Schmitt, Bernd, and Tom Peters. Marketing Aesthetics: The Strategic Management of Brands, Identity and Image. New York: The Free Press, 1997.

Citace podle MLA

Schmitt, Bernd, and Tom Peters. Marketing Aesthetics: The Strategic Management of Brands, Identity and Image. New York: The Free Press, 1997.

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