Schmitt, Bernd a Simonson, Alex. Marketing aesthetics: the strategic management of brands, identity and image. New York: The Free Press, 1997. xv, 345 s.
Schmitt, B., & Peters, T. (1997). Marketing aesthetics: The strategic management of brands, identity and image. New York: The Free Press.
Styl ChicagoSchmitt, Bernd, and Tom Peters. Marketing Aesthetics: The Strategic Management of Brands, Identity and Image. New York: The Free Press, 1997.
Citace podle MLASchmitt, Bernd, and Tom Peters. Marketing Aesthetics: The Strategic Management of Brands, Identity and Image. New York: The Free Press, 1997.
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