Marketing and globalization : papers of the third International Marketing Symposium - Wiktor, Jan W.; Ďaďo, Jaroslav, 1954-; Symposium of International Marketing 2000 : Starý Smokovec, Slovakia) (Cracow : Cracow University of Economics ; Banská Bystrica : Matej Bel University, 2000)
Obsahuje bibliografii
Keywords: marketing; globální marketing; sborníky; marketing