Citace podle ČSN ISO 690

Boyd, Harper W., Larréché, Jean-Claude a Walker, Orville C. Marketing management: a strategic approach with a global orientation. 2nd ed. Chicago: Irwin, 1995. xvi, 555 s. The Irwin series in marketing. ISBN 0-256-12576-7.

Citace podle APA

Boyd, H. W. (1995). Marketing management: A strategic approach with a global orientation (2nd ed.). Chicago ; Bogotá ; Boston: Irwin.

Styl Chicago

Boyd, Harper W. Marketing Management: A Strategic Approach With a Global Orientation. 2nd ed. Chicago ; Bogotá ; Boston: Irwin, 1995.

Citace podle MLA

Boyd, Harper W. Marketing Management: A Strategic Approach With a Global Orientation. 2nd ed. Chicago ; Bogotá ; Boston: Irwin, 1995.

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