01712nam a22004217a 4500 000034979 CZ-PrVSE 20000201000000.0 970224s1985 xxu ||||| eng | 0-256-03153-3 (váz.) ABA006 cze ABA006 ABA006 eng xxu 339.1 339.13 338.5 339.1SHA Shapiro, Benson P. aut Marketing management : principles, analysis, and applications. Vol. I / Benson P. Shapiro, Robert J. Dolan, John A. Quelch Homewood, Il. : Irwin, 1985 xv, 666 s. : tab., obr. The Irwin series in marketing Bibliogr. cenová politika ph316284 czenas marketingový mix učebnice fd133770 czenas price policy eczenas textbooks eczenas Quelch, John A. aut Dolan, Robert J. aut Irwin series in marketing 001141746 009758623 HSTU1 A 5376/I-V1 N:G 4202123361 20050708 658.8SHA 85 UEP01 BOOK Knihovna FM JH studovna I prezenční UEP01 20050708 PDPZ2 F164287/1 PC=3525/91 3142070065 20030807 339.1SHA 81 UEP01 BOOK Knihovna Žižkov depoz. 2 na 1 měsíc UEP01 20030918 PDPZ2 F170997/I 3142040888 20030807 339.1SHA 81 UEP01 BOOK Knihovna Žižkov depoz. 2 na 1 měsíc UEP01 20050309 PDPZ2 F170997/Ia N:P;VE=1119/93 3142103941 20030807 339.1SHA 81 UEP01 BOOK Knihovna Žižkov depoz. 2 na 1 měsíc UEP01 20050309