Marketing on the Web : empirical studies of advertising and promotion effectiveness - Dahlén, Micael; Handelshögskolan i Stockholm. Ekonomiska forskningsinstitutet (Stockholm : Stockholm School of Economics, 2001)
Disertace (doktorská)—Stockholm School of Economics, Stockholm, 2001
Obsahuje bibliografii
Keywords: World Wide Web; elektronický obchod; internetový marketing; reklama a propagace; podpora prodeje; disertace; World Wide Web; electronic commerce; Internet marketing; advertising; dissertations