01157nam a22003377a 4500 000035056 CZ-PrVSE 20020815000000.0 020814s1980 xxu ||||| eng | 0-471-00059-0 (brož.) ABA006 cze ABA006 ABA006 eng xxu 339.138 339.1AAK Aaker, David A., 1938- mzk2003180829 aut Marketing research : private and public sector decisions / David A. Aaker, George S. Day New York : John Wiley & Sons, c1980 xvi, 628 s. : il. Wiley series in marketing Obsahuje rejstřík marketingový výzkum ph115230 czenas monografie fd132842 czenas marketing research eczenas monographs eczenas Day, George S., 1937- utb2009543492 aut Wiley series in marketing 001155695 PDPZ2 F146961 3142154308 20030807 339.1AAK 81 UEP01 BOOK Knihovna Žižkov depoz. 2 na 1 měsíc UEP01 20030918