Citace podle ČSN ISO 690

Sheth, Jagdish N. a Garrett, Dennis E. Marketing theory: classic and contemporary readings. Cincinnati: South-Western, ©1986. viii, 872 s. ISBN 0-538-19253-4.

Citace podle APA

Sheth, J. N. (1986). Marketing theory: Classic and contemporary readings. Cincinnati ; West Chicago, IL ; Dallas: South-Western.

Styl Chicago

Sheth, Jagdish N. Marketing Theory: Classic and Contemporary Readings. Cincinnati ; West Chicago, IL ; Dallas: South-Western, 1986.

Citace podle MLA

Sheth, Jagdish N. Marketing Theory: Classic and Contemporary Readings. Cincinnati ; West Chicago, IL ; Dallas: South-Western, 1986.

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