New products, upgrades, and new releases : a rationale for sequential product introduction - Padmanabhan, V.; Srinivasan, Kannan; Rajiv, Surendra; Insead (Fontainebleau : INSEAD, 1997)
Lit.
Keywords: externality; marketing; nové výrobky; osvojení nového výrobku; výrobková politika; studie; externalities; marketing; studies