Reinartz, Werner J. a Kumar, V. On the profitability of long lifetime customers: an empirical investigation and implications for marketing. Fontainebleau: INSEAD, 2000. 37 s. INSEAD working paper series; 2000/04/MKT.
Citace podle APAReinartz, W. J. (2000). On the profitability of long lifetime customers: An empirical investigation and implications for marketing. Fontainebleau: INSEAD.
Styl ChicagoReinartz, Werner J. On the Profitability of Long Lifetime Customers: An Empirical Investigation and Implications for Marketing. Fontainebleau: INSEAD, 2000.
Citace podle MLAReinartz, Werner J. On the Profitability of Long Lifetime Customers: An Empirical Investigation and Implications for Marketing. Fontainebleau: INSEAD, 2000.
Upozornění: Tyto citace jsou generovány automaticky. Nemusí být zcela správně podle citačních pravidel.
Více o citacích