01277nam a22003857a 4500 000046209 CZ-PrVSE 19980116000000.0 980116s1990 xxk ||||| eng | 0-7506-0106-X (brož.) ABA006 cze ABA006 ABA006 eng xxk 659.1 659.1HAR Chartered Institute of Marketing The Practice of advertising / edited by Norman A. Hart 3rd ed., reprint Oxford ; London ; Guildford : Butterworth-Heinemann, 1990 xviii, 258 s. : obr., tab. The marketing series Rejstř. reklama a propagace ph116035 czenas reklamní média ph125094 czenas studie fd133597 czenas advertising eczenas advertising media eczenas studies eczenas Hart, Norman Arthur edt Communication Advertising and Marketing Foundation Marketing series 001144984 PDPZ2 F172616 3142062674 20030807 659.1HAR 81 UEP01 BOOK Knihovna Žižkov depoz. 2 na 1 měsíc UEP01 20030918