Cohen, William A. The practice of marketing management: analysis, planning, and implementation. New York: Macmillan Publishing Company, 1988. xix, 695 s.
Cohen, W. A. (1988). The practice of marketing management: Analysis, planning, and implementation. New York : London: Macmillan Publishing Company ; Collier Macmillan Publishers.
Styl ChicagoCohen, William A. The Practice of Marketing Management: Analysis, Planning, and Implementation. New York : London: Macmillan Publishing Company ; Collier Macmillan Publishers, 1988.
Citace podle MLACohen, William A. The Practice of Marketing Management: Analysis, Planning, and Implementation. New York : London: Macmillan Publishing Company ; Collier Macmillan Publishers, 1988.
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