Citace podle ČSN ISO 690

Kotler, Philip a Armstrong, Gary. Principles of marketing: annotated instructor's edition. 4th ed. Englewood Cliffs (NJ): Prentice-Hall, ©1989. I-viii, I-197 s., xxiv, 661 s. The Prentice Hall series in marketing. ISBN 0-13-706129-3.

Citace podle APA

Kotler, P. (1989). Principles of marketing: Annotated instructor's edition (4th ed.). Englewood Cliffs (NJ): Prentice-Hall.

Styl Chicago

Kotler, Philip. Principles of Marketing: Annotated Instructor's Edition. 4th ed. Englewood Cliffs (NJ): Prentice-Hall, 1989.

Citace podle MLA

Kotler, Philip. Principles of Marketing: Annotated Instructor's Edition. 4th ed. Englewood Cliffs (NJ): Prentice-Hall, 1989.

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