Kotler, Philip a Armstrong, Gary. Principles of marketing: annotated instructor's edition. 4th ed. Englewood Cliffs (NJ): Prentice-Hall, ©1989. I-viii, I-197 s., xxiv, 661 s. The Prentice Hall series in marketing.
Kotler, P. (1989). Principles of marketing: Annotated instructor's edition (4th ed.). Englewood Cliffs (NJ): Prentice-Hall.
Styl ChicagoKotler, Philip. Principles of Marketing: Annotated Instructor's Edition. 4th ed. Englewood Cliffs (NJ): Prentice-Hall, 1989.
Citace podle MLAKotler, Philip. Principles of Marketing: Annotated Instructor's Edition. 4th ed. Englewood Cliffs (NJ): Prentice-Hall, 1989.
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